Specially crafted soaps and cosmetics made by small batch manufacturers lack the harmful chemicals found in most mass produced commercial soaps. Key ingredients that care for the skin are included such as Goat Milk,  Honey, and other natural ingredients are common. Many ingredients have antioxidant, Antibacterial and Antiseptic qualities.  Honey for example is a natural humectant, meaning it helps retain moisture in the skin, keeping it hydrated and supple. Oatmeal has soothing anti-inflammatory properties which make it ideal for dry irritated and itchy skin. I could go on and on but have a gander at some of these products yourself.